Role Overview
We're seeking a Marketing & Outreach Specialist on a contract basis to coordinate influencer partnerships, manage campaign tracking, and support our multi-channel marketing efforts for indie games. This role involves working on specific game marketing initiatives with clearly defined deliverables and timelines. This is a part-time position with potential to grow into a full-time role as our agency expands.
Project Scope & Compensation
- Part-time contract position for specific marketing campaigns and projects
- Fixed project rates based on campaign scope with additional performance bonuses
- Typical projects range from 10-30 hours of work with clear deliverables
- Initial contract for 1-2 projects with potential for ongoing collaboration based on results
- Rates competitive with industry standards for marketing specialists
- Opportunity for increased hours and responsibilities as business grows
Key Responsibilities
- Develop and manage relationships with gaming influencers and content creators
- Coordinate strategic influencer marketing campaigns for indie game promotions
- Implement comprehensive UTM tracking systems for all marketing campaigns
- Execute SEO and SEM strategies to improve game discoverability
- Manage PPC campaigns across relevant platforms with ROI focus
- Create engaging content marketing materials that resonate with gaming audiences
- Develop and optimize social media marketing (SMM) strategies for community growth
- Design email marketing campaigns to nurture player communities
- Explore innovative guerrilla marketing tactics for indie game promotion
- Set up and manage affiliate marketing programs when appropriate
- Implement conversion rate optimization (CRO) techniques for landing pages
- Maintain clear communication with developers throughout marketing campaigns
Must-have qualifications
- Experience with one or more marketing disciplines (SEO, SEM, PPC, Content Marketing, or SMM)
- Basic understanding of campaign tracking methodologies (UTM parameters a plus)
- Some background in outreach and relationship management
- Good communication skills for developer and influencer relationships
- Ability to work independently on well-defined projects
- Knowledge of basic performance metrics
- Enthusiasm and willingness to learn new marketing approaches
- Self-motivated with a passion for indie games
- 1-3 years of experience in marketing and outreach
- Must be located in the United States
Preferred qualifications
- Background in indie game publishing or marketing
- Established relationships with gaming content creators
- Experience with community building strategies (Discord, Reddit, etc.)
- Understanding of the unique challenges facing indie game developers
- Familiarity with major gaming platforms and their communities
Our Approach to Indie Partnerships
At Practical Media, we believe in fair, transparent partnerships that prioritize the indie developer's experience. Our marketing approach focuses on:
- Clear revenue share models with favorable terms for developers
- Transparent reporting on all marketing activities
- Collaborative decision-making on promotional strategies
- Building sustainable community growth, not just short-term sales
- Respecting the creative vision of the games we represent
Job Types: Part-time, Contract
Pay: $12.00 - $32.22 per hour
Expected hours: No more than 25 per week
Schedule:
- Choose your own hours
Work Location: Remote
