About the Role
PARC Auto dba Meineke is seeking a motivated and detail-oriented Social Media Coordinator & Online Reputation Manager to manage our online presence across key social media platforms and ensure a positive brand image. You will be responsible for creating engaging content, managing online interactions, and providing valuable insights into our social media performance.
Responsibilities
PARC Auto dba Meineke is seeking a motivated and detail-oriented Social Media Coordinator & Online Reputation Manager to manage our online presence across key social media platforms and ensure a positive brand image. You will be responsible for creating engaging content, managing online interactions, and providing valuable insights into our social media performance.
Responsibilities
- Social Media Management
- Schedule, and publish engaging content (text, images, and potentially short videos) for Facebook, Instagram, and LinkedIn.
- Maintain a consistent brand voice and visual identity across all social media platforms.
- Monitor social media channels for comments, messages, and mentions, responding promptly and professionally.
- Foster a positive and interactive online community.
- Online Reputation Management
- Actively monitor and respond to Google My Business reviews within the established PARC timelines, ensuring a professional and helpful tone.
- Identify and escalate any negative feedback or potential crises to PARC management immediately.
- Contribute to strategies for improving online reputation and customer satisfaction.
- Content Curation & Repurposing
- Regularly re-post blog articles created by Cappuccino Media Group to relevant social media accounts.
- Write concise and compelling excerpts to accompany re-posted blog links, driving traffic back to the original content.
- Performance Reporting
- Track and analyze social media performance metrics (views, messages, reactions) on a monthly basis.
- Prepare clear and concise written reports summarizing key statistics and insights for PARC management.
- Brand Standards & Moderation
- Monitor all social media accounts to ensure content and interactions maintain a high level of professionalism and adhere to established standards of decency.
- Report any inappropriate or concerning content or behavior to PARC management immediately.
- Visual Content Creation
- Capture high-quality, professional photographs as needed for social media posting.
- Administrative Support
- Provide general administrative support to the office as required.
- Recent graduate with a Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Strong understanding of Facebook, Instagram, and LinkedIn platforms and their best practices.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to craft engaging and platform-appropriate content.
- Proven ability to manage time effectively and prioritize tasks.
- Strong problem-solving skills and the ability to handle online interactions professionally.
- Basic photography skills and an understanding of visual aesthetics for social media.
- Familiarity with Google My Business and online review platforms.
- Proficiency in basic computer applications and social media management tools (familiarity with scheduling tools is a plus).
- A proactive and self-motivated individual with a strong work ethic.
- Ability to work independently and as part of a team.
- Experience with social media analytics tools.
- Familiarity with graphic design basics (Canva , etc.).
- Experience in the Automotive sector.
$45K – $50K/yr
