Job Description
Gotham Government Services is looking for a Digital Marketing Specialist to enhance our online presence and optimize digital marketing strategies. This role involves managing our website, improving search engine rankings, analyzing user behavior, and implementing data-driven changes to increase engagement. The ideal candidate has experience in SEO, web analytics, content marketing, and digital advertising.
Responsibilities:
Website & Online Presence Management
· Maintain and update website content to ensure accuracy, relevance, and engagement.
· Optimize web pages for SEO and user experience.
· Collaborate with designers and developers to enhance site performance.
SEO & Search Performance Improvement
· Conduct keyword research and implement on-page and off-page SEO strategies.
· Optimize metadata, images, and content for better search rankings.
· Monitor and analyze website traffic and search engine performance.
· Use tools like Google Analytics, Google Search Console, and other platforms to track user behavior and site performance.
· Provide regular reports on website traffic, conversions, and engagement.
· Recommend and implement actions based on data insights.
Content & Social Media Strategy
· Assist in content creation, including blog posts, landing pages, and social media updates.
· Ensure consistency in brand messaging across digital channels.
· Support digital advertising efforts, including Google Ads and social media campaigns.
Conversion Optimization & User Experience (UX)
· Analyze user journeys to identify barriers to conversion.
· Work with the team to enhance site navigation and usability.
Business Development Support
· Refine and manage inbound lead generation strategy.
· Develop and deploy outreach campaigns to support business development.
· Support the development of proposals and presentations.
Qualifications & Skills:
· 4+ years of experience in digital marketing, SEO, or related roles.
· Strong understanding of search engine algorithms and ranking factors.
· Proficiency in Google Analytics, Google Search Console, SEO tools, and WordPress.
· Familiarity with PPC advertising and social media marketing.
· Strong organizational skills, handling many tasks simultaneously. Effectively prioritizes to ensure all deadlines are met and all issues are resolved.
· Ability to communicate in a clear, concise, and understandable manner both orally and in writing internally and externally.
· Strong interpersonal skills. Work toward team success and remove barriers to cooperation and teamwork across the organization.
· Ability to think through tasks and issues methodically, identify root causes, and present data-driven solutions.
Gotham Government Services LLC. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Job Types: Part-time, Contract
Pay: $25.00 - $35.00 per hour
Benefits:
- 401(k)
- Paid time off
Schedule:
- Monday to Friday
Work Location: Remote
